I have to give credit where credit is due. The Saskatchewan Roughriders have done an outstanding job of developing and growing their brand in recent years.
The marketing efforts extend to products featuring star players, including last year's wildly popular Fantuz Flakes cereal. This week, a Darian Durant cereal was unveiled, along with Weston Dressler potato chips.
That's great, but I'm thinking many more players in the locker room would like to get in on the ($$) action! So, how about:
"Visit Capital GMC, and we'll get your Wheelright"
"SGI and the Riders team up to remind you to have Nunn for the road"
"Come see us at Dilawri Nissan, and we'll get you moving at a Goodspeed"
"What are you waiting for? Tamon in and see us at Colin O'Brian's!"
Man, this stuff pretty much writes itself!