Did you catch Rob Vanstone's piece in the Sunday Sun this weekend? I swear to God, he stole his material directly from the deep, dark recesses of my brain!
In a nutshell, Rob stated that most amateur sports organizations in the city, and the province, do a poor job of keeping the media informed re: scores, standings, story ideas - but often complain about a lack of coverage after the fact.
Rob's solution: Some enterprising communications/media relations practitioner should offer his services to sports groups/leagues (for a fee, of course). The arrangement would end up being benefiting everyone concerned, including the media.
I swear, I've been thinking about doing that very thing for some time now! I'm wondering if sports organizations would see the benefit in such an arrangement? For a reasonable annual fee, their organization would see and hear their results, standings and news items in print and on the airwaves much, much more often. The benefits (think about how much it would cost to pay advertising rates for that space!) would far outweigh the costs.
Anyone have any thoughts? Anyone interested in discussing the idea?
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